Customers are the lifeblood of a business. Whereas sales is the insurance of such business.
However, here is the BRUTAL truth.
If you don’t know how to market your service, your product…. yourself, you won’t LAST much in ANY business.
And even if you do survive a little, you won’t make much money. I explained how to market like a pro in my advanced Ninja Marketing training System
I’m going to tell you a story. Just so you get it.
A few years back, I went niche-hunting to buy some stuff.
So, while searching through the market I saw two products that caught my eye. A Vaginal Tightening cream and a Career-Transition Material.
The moment I saw it I knew it would sell like crazy with the RIGHT marketing.
So I tapped into it. I told my friend about it. He laughed and doubted I’d be able to sell those off.
Just like that. I ordered some of the products online. Fixed in an address and some little shipping details for the Tightening cream.
The supplier looked at me, saw I obviously didn’t have breasts and probably thought of asking me what I wanted to do with the thing.
That evening I walked out of his store with an agreement about his TWO cartons.
One carton contained about 50 pieces. The three of them had 150 pieces. I created a marketing campaign, took the product campaign online, tripled the price of the product and sold it off in less than 30 days.
Seeing the success in that market, I went ahead, into another market: The Education market. Got the career-transition material. (They were like GMAT and A-level exams) met with a publisher who got 150 copies published for me at N50 per copy.
The publisher was in shock at what I’d be doing with such and how I’d sell off those “large” number of copies.
I Replicated and tweaked my marketing campaign. 10X the price up. Sold each copy at N500. Within 15days, 150 copies were sold off without me putting a dime of my money into it by leveraging “OPM”.
When I came back, told the lady the 150 was finished and I wanted more of about 1,000 copies prepared. She was shocked. She was still struggling to sell off the less than 50 copies that’s been in her shop for over 4months…..
Learning how to market your stuff is like learning how to wield magical powers.
The moment you learn it; you learn how to control your bank account. I have prepared a FREE training on the subject, in the Ninja Marketing Secrets. I literally take you by the hand and show you exactly how I think.
How you can master marketing, so you can come with super powerful marketing strategies fast on your feet. Go here to watch it
Here is the first rule.
Don’t EVER chase customers.
They should chase you.
Now think of it, this way.
Remember how you feel when you walk into the market and someone attempts to drag your arms? You feel annoyed, irritated and pissed.
That is what you do when you go around stuffing your flyers into people’s hands.
You irritate them, some of them even take your flyers to the toilet, and complete their nasty project ?.
I kid you not.
They should chase you.
I will get to how in a bit, but here is the FIRST thing you must get right before you start looking for a customer.
First, Find a Unique Selling Point for your business.
And be clear who your customers are.
I once consulted for a big name in the legal industry (I hope she doesn’t see this. LOL),
she was trying to sell a book of hers online but sales were low.
VERY low, so she hired me to help take a look at her business.
When we talked over Zoom, I asked her one question.
‘’What is your selling point’’
She stared at me, then said something I didn’t like.
So I asked her a question. What are you selling?
‘’A book”, She replied. I shook my head, No that is not what you are selling. In fact, the reason you are not making shishi is that you think you are just selling “a book”.
‘’Now, what does iPhone sell?’’
By now she was getting uncomfortable.
‘’Phones’’. She replied.
I felt like giving her a knock at this point. I shook my head.
‘’No’’. I said. ‘’iPhone sells the expensive phone. Class’’
‘’What does Techno sell?’’.
By now she was getting it, so she said…
I smiled at her.
“’Good. Iphone sells expensive phones.
Clear selling point. Techno sells affordable smartphones’’.
That is what every great business has in common.
Unique selling point.
So I asked her again. What are you selling, ma’am. She threw her hands up at this point, confused. I smiled.
‘’You don’t have a selling point’’. I told her. ‘’Now lets get you one’’.
So I told her to sell her book for youths who wanted to earn from their writing. And to position the product as a solution for making money via writing. That single clarity doubled her sale the next month.
Here is why this works so well.
The more specific your selling point is, the more you attract customers.
Take a book for instance, everyone is selling it. But when she came and said;
‘’This is just for youths who earnestly want to make a living from writing ✍️. youths who just got started or were swiping through social media will say to themselves
– ‘’since this is just for us, and not like the random book thingy out there then it probably works. Let me choose it over the rest of the craps out there’’
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Bam, you rise above the competition and slay like a boss. Also, in the Ninja Marketing System you’d more or less discover EXACTLY the steps you need to go through to develop your own selling point.
Now, when you are done with getting your SELLING point, and being super specific about who your customers are. It is now time to Magnet them.
The next thing is to Magnet ? .
Note, I did not say ‘’Go After’’ or ‘’Chase’’.
The key word there is ATTRACT/ Magnet
How do you attract?
How do you attract people, how do you get them to come and meet you?
By offering your right customers something they cannot refuse.
I will explain this in detail, plus the secret to deploy fast on how to do this in a Breakthrough call with me after getting the ninja marketing system
Imagine this… there are lots of makeup companies around. You step in, with a Unique selling point: ‘’Make Service for Women in the High Middle class and rich folks’’. You go to the churches where they frequent, the restaurants, the gyms they come to and you do just one thing.
You offer a FREE Facial.
You PULL them in. So this is the key, offer something relevant to the target audience you are working to attract and they will come for it.
ATTRACTION. With a free gift.
I once worked with a school owner. She wanted to get more students in her school. Her school was nice, quite big and beautiful in Lagos. The environment was cool but parents were not bringing in their kids. All we did was simple, we organised a FREE workshop & Tour for parents who wanted to learn how to make their kids good at maths and pass in flying colours.
The venue was the school, so we can use style and show off the school environment. At the end of the workshop, interested parents who wanted the school to do what was not on their kids were asked to simply enrol their kids.
Right there on the spot over 65 percent registered their kids.
NEVER underestimate the power of a free gift. But note, the gift must be designed to make the customer want what you have to sell. To be able to come up with the RIGHT gift your prospects will find ABSOLUTELY irresistible, go here to see how you can do such and charge more <===
About any gift you give, it should NOT cost you. Very important.
The perfect gift can turn your business around. Simple.
If you loved this, I’d recommend you read about how to make an extra $1,000 a month from a business and how to tackle it ASAP